Legendary website builder. Competitive rates.

Marketing strategy

Looking for big results without the big budget? Together we’ll build a strategy that works!

Designs that cut through

Great websites should not only look good, they must target both hearts and minds

Websites that work hard

SEO is probably your most cost-efficient form of marketing. Let me show you how.

Who will do the writing?

DIY is a risk! My research can take you to the next level of outstanding communication.

I love my work. I think you will too.

Capabilities

Website design and development

Your prospective clients will form an instant impression on the standard of professionalism and style of your business according to the standard of presentation of your website. A great website combines design excellence, quality images and well written content to demonstrate high standards of professionalism.

That’s why I’ll start out by getting to know your business or organisation. I’ll ask you a heap of questions to make sure I understand your needs, enabling me to write about you with authority.

Marketing Plans

My job is to help you turn your business dream into a reality.

I’ve worked with a broad range of small to medium companies, government departments and other organisations to help them develop and implement plans which have transformed their operation, setting them on the road to significant success.

But it won’t be any good getting us to write a marketing plan if the result is a thick document that gets read a couple of times and then left on the shelf.

Instead, I’ll work with you to produce a concise, step by step plan which is highly practical in nature, easy to follow and ultimately produces real results.

SEO expertise you can trust

Because search results make such a big difference to my clients’ marketing efforts and because there are so many shonks out there making wild claims, I offer deep insights around the whole vexed topic of SEO. I’ve developed some great strategies which have delivered startling results for many of my clients.

The reality is that some websites will never appear on the first page of Google without years of work. So I’m rather selective about the clients I take on for SEO. If I’m confident I can produce great results for your particular needs I’ll be very transparent about what I can do for you, how I’ll do it and the results you can expect to achieve.

Brand identity

Do a search on Google and you could probably find a new logo for your business within half an hour for under fifty bucks. It could be the worst investment you ever make.

Trouble is, if the LOOK of your business doesn’t stand out from the crowd and doesn’t create great first impressions, that really can be an expensive and uphill battle.

Think about it. This world has become far too competitive to allow yourself to look mediocre or boring. When this dawns on you a few months or years down the track, you’ll really regret the significant cost of updating all your marketing material and rebuilding customer recognition.

Graphic design

People really do judge books by their covers.

They also buy wines because they like the label and will assess new business introductions by the quality of the business card. (Do people still use business cards?) Good design really does make a difference to the bottom line.

I’ve been a graphic designer for a long time and my focus is on researching and understanding your target audience to ensure my creativity stays relevant. Ultimately my priority is effective communication but sometimes it’s the subliminal design cues indicated by colour combinations, typeface choices and powerful imagery which reach beyond the rational. Audiences don’t always know WHY a design is good, they simply know it pulls the right heart-strings.

About me

Five reasons why you should talk to me

I’m a strategist

People get pounded with marketing messages from all sides. If you’re going to cut through the clutter and get taken seriously, you are going to have to get smart about how you reach them and what you’ll say. I’ll show you how.

I’m creative

Taking a more creative approach makes you stand out. People remember you. You end up paying a lot less to be noticed and recalled. People end up liking you more. Then they prefer to do business with you.

I’m transparent

I will give advance notice about how much the work I do will cost you, so you know what to expect. My whole approach is about full transparency and outright honesty with my clients.

I focus on results

My scientific approach means I measure results. My work is ALL about improving on your return on investment through continuous improvement and optimisation.

I’m experienced

Because I really know a lot of stuff about a lot of marketing stuff, I’ll help you choose the right strategies. I’ve designed and written hundreds of websites for a wide variety of clients, both large and small.

Awww thanks!

“Mark has such a deep knowledge and love for his work that it seems he has only scratched the surface when he is pouring out his great ideas. If you want creativity, enthusiasm, integrity and a great shot in the arm for your business, I highly recommend MadLab.”

Ian Dunning, Managing Director, Statewide Builder Brokers

I love the website you built. I often have people commenting on it. In fact I hear the students compare it with other Australian colleges. The website has a massive influence because it looks warm and friendly. I would go so as far to say that my business profile and increase in sales is thanks to the website.

Glynis Bretherton, Director & Senior Lecturer, Hypnotherapy Training College - Australia

“Mark has helped me develop a new direction and business strategy to completely rebrand my business, create a new name and establish a whole new identity. He created a fantastic website that evokes the wow factor in all who see it.”

Lidia Conci, Managing Director, AvantiCare

“I have been impressed with Mark’s breadth of knowledge and ability to assist with such a wide variety of projects. I particularly appreciate how he genuinely takes my interests to heart and is constantly looking for opportunities to help me increase my businesses.”

Peter Konzo, Managing Director, Adelaide Timber Flooring

“I’ve worked with Mark Gibbs on numerous projects over the years. Whether helping us with our marketing strategy, creating our new corporate identity or developing our website, he has consistently provided high standards of creativity and professionalism. Mark knows how to think outside the square.”

Mark Wylie, Managing Director, Grace Webster Recruitment

“Mark combines a great knowledge of marketing and gets you thinking from the potential clients perspective, not from your own. There is a big difference. My website not only looks good, it works on a subconscious emotive level. He’s the only person I would trust to guide me in this so important marketing sphere”

Lea Papworth, Acupuncturist

“At first Mark Gibbs from Mad Lab and I sat down to plan a way forward with my web site which was going no where. Mark had a clear vision from the start and knew exactly how to maximize my results. Not only did Mark bring my web site to the top page of Google but he redeveloped my site in which his knowledge and expertise shone. My site looks fantastic and my business is thriving.
“Mark is very professional, his communication is excellent and his services are fantastic. Mark makes you feel at ease knowing that the future of your business is in the best hands.”

Matt Gross, Managing Director, MG Masonry

“I have worked with Mark Gibbs on rebranding my business and giving it a totally “new look”. This includes a new website, logo, business cards etc. I have really been impressed by his professional, cost effective and speedy service.
“Based on my very positive experience, I can thoroughly recommend Madlab for design and marketing of your business.”

Wayne MacDonald, Business Coach, Trainer and Presenter

I’d love to hear from you!

I’m based in South Brisbane and work with clients across Australia

Email me: mark@madlab.com.au

Or text or phone me on 0412 854 824