Why do I need a marketing plan?
Our job is to help you turn your business dream into a reality.
Seriously! We have worked with a broad range of small to medium companies to help them develop and implement plans which have transformed their business, setting them on the road to significant success.
But it won’t be any good getting us to write a marketing plan if the result is a thick document that gets read a couple of times and then left on the shelf.
Instead, we’ll work with you to produce a concise, step by step plan which is highly practical in nature, easy to follow and ultimately produces real results.
How we’ll develop your marketing plan
Our initial focus will be on thoroughly researching and understanding your business. Depending on the size of your company, this could start out by meeting for a few times over coffee or if you employ staff, we’ll arrange to hold a workshop where everybody has an opportunity to have their say about what’s right or even what may be wrong with your business. You’d be amazed at some of the ideas and concerns which can be uncovered in this way.
For larger enterprises we might prefer to call in professional market researchers who will examine your business with the aid of focus groups and/or surveys of clients and potential clients.
We’ll then prepare an initial confidential draft outlining our findings and recommendations. We’ll run through this in considerable detail before writing the final version.
Implementing the plan
Because of our focus on producing real results, our preference is to include an implementation timetable in your plan which will detail exactly what needs to be done, when it will be done and who will take responsibility. This way we will be able to track progress and make sure all the recommendations are fully implemented.
We can then arrange to meet monthly with your key staff members to discuss the implementation work that has been completed and identify exactly who will do what for the month ahead. These meetings can be face-to-face, over the internet using Skype or over the phone. They will take around 45 minutes each.
Pay as you go
We know cashflow can be tight, especially for businesses most in need of a plan! That’s why we offer monthly payment plans, offering you opportunities to start reaping the rewards WHILE your plan is being implemented.
The prices below serve as a guide. Every business needs a unique plan, so we are open to negotiation on just how much of the work will be done by us or by you.